Concept Testing

Concept Testing

These tools are designed to help with early stage concept testing. Providing you with a complete range of solutions to assist you with your FMCG & CPG market research and concept development.

Select Your Concept Testing Solution

If you need guidance, or would like more information on any of our solutions, get in touch and we’ll be happy to help.

Concept Selector

Confidently screen concepts in the early stages of your product development. Using carefully selected criteria, we provide you with in depth market research analysis to help you make the right decisions.

Ideas Screener

Prioritize your strongest early stage ideas – clearly and decisively. Identify the best idea for your product positioning to guarantee success with your target audience.

Concept Accelerator

Fast track your concept development with our co-creative online approach, using a mix of qualitative research for idea exploration and quantitative research for scale. We optimize, refine and clarify your content with vital consumer insight from your target audience - ensuring you get it right first time.

Concept Evaluator

Our most comprehensive assessment to identify and optimize your concept(s). You'll receive in depth market research analysis gained from your target audience, helping you identify your strongest concept.