When to use it
- Screen and prioritize your claim options
- Maximize fit with desired brand positioning
- Provide development focus to maximize relevance to consumer need states
Identify and optimize your best claim/s while screening out the rest, allowing you to move forward with complete confidence.
Ensuring you proceed with the most compelling claims.
Narrow down all potential options while gaining information on required optimization to guarantee fit to brand and success moving forward.
Choice based methods ensure that a clear winner is identified.
What You Get
We will deliver:
- Clear rank order
- Key measures: including Purchase Intent and Uniqueness
- Fit to brand: emotional & functional profiling
- Believability scores – open ended probing of reasons for disbelief of an idea
- Agreement with flexible product benefit statements
- Analyzed report with recommendations and summary
- Debrief call
Ready To Start?
Results from 24 hours
Prices from £2,300 €2,670 $3,000
Priced / Unpriced Purchase Intent
Enabling you to understand the impact of market acceptance through positioning of statements against unpriced purchase likelihood (option for priced positioning also). Narrow down to claims that guarantee the best chance of success and acceptance in-market.
Understand key scores across agreement, purchase intent and uniqueness to allow for direct comparison and ensure you proceed with only the most compelling claims, whilst screening out the worst performers.
Maximize fit of all claims to your desired brand positioning and provide additional focus to development next steps, maximizing relevance to consumer need states