Concept Evaluator

Solutions

Concept Evaluator

Our most comprehensive assessment to identify and optimize your concept(s). You'll receive in depth market research analysis gained from your target audience, helping you identify your strongest concept

When to use it

  • Identifying strongest concepts
  • Validate concept potential
  • Optimize based on consumer feedback
  • Maximize fit with desired brand positioning
  • Allowing early volume forecasting (optional)

Benefits

Robust evaluation of your concepts; enabling you to prioritize and improve concepts based directly on consumer feedback and check readiness for BASES.

What You Get

We will deliver:

  • Concept performance measured for the target consumer group
  • Purchase intent & KPIs
  • Category incrementality measures
  • Diagnostics (attribute measures and open-ended questions)
  • Conceptual profiling to ensure brand fit
  • Agreement to tailored product benefit statements
  • Optimal price point
  • Analyzed deck with recommendations
  • Debrief call

Ready To Start?

Results from 24 hours
Prices from £2,550 €2,970 $3,330
Available globally