Concept Selector

Solutions

Concept Selector

Confidently screen concepts in the early stages of your product development. Using carefully selected criteria we provide you with in depth consumer insight and analysis to help you make the right decisions

When to use it

  • Identifying strongest concepts
  • Efficiency of follow up spend through only progressing concepts likely to succeed
  • Maximize fit with desired brand positioning

Benefits

Confidently screen multiple concepts to find the most appealing, using carefully selected criteria. Achieve a direct comparison between these concepts to identify the strongest performers and validate market potential.

What You Get

We will deliver:

  • Concept performance relative to the whole set of concepts
  • Concept diagnostics with optimization guidelines
  • Key Measures: Purchase Intent (can also be priced), frequency of purchase and uniqueness
  • Conceptual profiling to assess fit to brand
  • Agreement with flexible product benefit statements
  • An overview of key usage occasions
  • Guidance on pricing strategy
  • Analyzed report with recommendations and summary
  • Debrief call

Ready To Start?

Results from 24 hours
Prices from £2,300 €2,670 $3,000
Available globally