When to use it
- Screen and prioritize your Early Stage Idea options
- Maximize fit to desired brand positioning
- Provide development focus to maximize relevance to consumer need states
Identify and optimize your best early stage ideas, allowing you to move forward with complete confidence.
Ideal for identifying the most compelling early stage ideas, product benefits or promotions. Optimize and streamline your offerings to ensure fit to brand and best positioning for success with your target consumers.
Choice-based methods ensure a clear ranking is identified.
What You Get
We will deliver:
- Clear rank order of appeal across all early stage ideas
- Key measures: including Purchase Intent and Uniqueness
- Optimization guidance for each idea
- Fit to brand: emotional and functional profiling
- Agreement with flexible benefit statements
- Optional: over-arching concept assessment
- Analyzed report with recommendations and summary
- Debrief call
Ready To Start?
Results from 24 hours
Prices from £2,300 €2,670 $3,000
Priced / Unpriced Purchase Intent
Enabling you to understand the impact of market acceptance through positioning of statements against unpriced purchase likelihood (option for priced positioning also). Narrow down to early ideas that guarantee the best chance of success and acceptance in-market.
Understand key scores across agreement, purchase intent and uniqueness to allow for direct comparison and ensure you proceed with only the most compelling early stage ideas, while screening out the worst performers.
Maximize fit of all ideas to your desired brand positioning and provide additional focus to development next steps, to maximize relevance to consumer need states