Product Accelerator

Solutions

Product Accelerator

Our co-creative approach to fast track product development. Using a mix of quantitative and qualitative research. we deliver vital consumer insight from your target audience within tight timelines and budgets.

When to use it

  • To fast track your innovation workstream with a tight timeline and budget
  • Screen down prototypes and generate quality product analysis to highlight optimization opportunities
  • When you need absolute clarity on next steps to develop your prototypes
  • To develop other areas of your mix in the context of test products

     

Benefits

Achieve full clarity for next steps with a mix of quant and qual to provide fast, well-rounded feedback to your offering. A conclusive workshop at the end of the day, delivered by your research expert, provides all key team members with everything required to move forward with complete confidence and clarity.

All this delivered within a single, collaborative day.

What You Get

  • Flexible quantitative survey content at a central location (CLT)
  • Optional assessment of your concept/positioning to ensure prototypes deliver against this profile
  • Menu based approach to the questionnaire, covering all key measures and diagnostics
  • Access to MMR's interactive Connect dashboard, allowing you to view results live as consumers complete the survey. This is used to identify suitable consumers for qualitative follow up:
    • In Depth Interviews with respondents who convey ideas and opinions you want to explore further
  • 2 x Research Focus Groups
  • Emotional and functional positioning to ensure fit to brand
  • Optional Penalty Analysis
  • A workshop delivered at the end of the day by your research expert, summarizing key findings and next steps following a single day of research
  • Analyzed report with recommendations and summary
  • Debrief call

Ready to Start?

Results in days, not weeks
Prices from £11,500
Available in 27 countries